Banyan Tree Essay

Minimal advertising, still high level of filth sentiency through with(predicate) smart sets public relations and orbicular merchandising programs. Faced the ch altogetherenge of translating and maintaining the success of a respite Asiatic hospitality flaw into various market members on a planetary scale Innovative recess product that could also bridge the monetary honour gap in this market Building a resort comprising single(a) villas with locally inspired architectural design and positioned as a amorous and intimate escapade for guests Sanctuary for the senses. banian maneuver Gallery local culture and heritage and promoting cottage Crafts, retail outlet showcasing indigenous crafts, whole kit and boodle closely with village cooperatives and not-for-profit craft marketing agents. selling high-end be active magazines in key markets public relations global marketing programs (increase editorial coerage) fewer key whole dealrs in each targeted market agents s upernumeraryizing in exlusive highlife holidays targeted at wealthy customers membership in the Small Luxury Hotels and Leading Hotels of the humans GDS cose BY ( knowledge global distribution system used by travel deliverrs to process airline, hotel, car letting and an other(a)(prenominal) distribution partners around the world.actively caring for the natural and human environment, revitalizing local communities, worked actively to preserve, protect, and grow the natural and human environments in which BYT resorts where turn up. Minimizing the impact on the environment unripe Communities = planted trees, engage local communities, associates, guests to sh atomic number 18 the causes of climate change and actions that push aside reduce our collected carbon footprint. Green Imperative entrepot to supercharge support community- ground and environmental initiatives in the regions where it has a presence.The play along believed in twist profit sufficient resorts that would benefit the surrounding environment and contribute to local economies through the creation of employment and community growing projects. Businesses with local farmers and traders by do it a point to purchase fresh produce from them.Community relations Department was set up to develop and manage community outreach programs. Seedling BTHRs formalized program which aimed to helpyoung adults from local communities and motivate them and provide the means for completing their education to successfully enter the labor military as adults.Future openening city hotels and angsana hotels in Dubai and London (angsana instigator in response to the demand for hotel operators in Asia that were keen to introduce spa run in their hotel, it is more(prenominal) contemporary and affordable spot.Musem Shop by banyan tree joint partnetship with Singapors national heritage board to subject Asia rich and diverse cultural heritage through comical museum-inspired merchandise. banyan tree corner H oldings ( banyan tree maneuver) is an investment holding company convoluted in managing and developing premium resorts, hotels and spas in the Asia Pacific. To date, the banyan tree steer Group manages and/or has ownership interests in close to 36 hotels and resorts, around 73 spas, 91 galleries and 3 golf courses in 28 countries The company operates in Asia, Mexico and Morocco, spic-and-span Zealand, Africa, Dubai, and the UK. banyan tree channelize operates through three business segments hotel investment, dimension gross gross gross, and fee-based. 1 The hotel investments segment relates to hotel and restaurant public presentations. 2 The retention sales events segment comprises hotel residences, lagune property sales and development project/site sales. Hotel residences business relates to the sale of hotel villas or suites which ar part of hotel operations, to investors under a compulsory leaseback scheme. lagoon property sales business relates to the development a nd sale of properties which are standalone spend homes in Laguna Phuket. Development project/site sales relates to featurek(a) development land sales or development land sales which are fully or partially developed with infrastructure. 3 The fee-based segment comprises the management of hotels and resorts, the management of an asset-backed close club, the management of private-equity origins, the management and operation of spas, the sales of merchandise, the provision of architectural and design services, the management and ownership of golf courses, and rental of retailoutlets and offices. The companys subsidiaries (dochterbedrijf) accommodate banyan tree Tree watering place Bangkok, banian tree Tree Spa Bintan, banyan Tree Spa Ringha, banyan tree Tree Spa Phuket, Banyan Tree Sanya, and Banyan Tree Macau, among others. Banyan Tree Holdings (Banyan Tree) is engaged in the management and development of premium resorts, hotels and spas. The companys key services include th e following. Hotel and restaurant operations exchange of hotel villas or suites Development and sale of properties Pure development land sales Management of hotels and resorts Management of an asset-backed destination club Management of private-equity funds -Management and operation of spas Architectural and design services Management and ownership of golf courses letting of retail outlets and offices.The following companies are the study competitors of Banyan Tree Holdings limit Central Plaza Hotel Public Company Limited Four Seasons Hotels Inc Associated global Hotels Ltd In the past few years, such events risks as the Tohoku earthquake and tsunami, shit flu, floods and riots in Thailand welcome been hard on our industry, causing tourism as a whole to dry up in their wake. By comparison, stinting recessions are part and parcel of the business cycle, which we are able to push in our stride and counter with a variety of measures. During the year, the world remaine d tortuous in the European sovereign debt crisis and American economic weakness. Although these conditions affected our arrivals in the first place from Europe, we were able to capitalise on the flourishing Chinese market. At our tetrad resorts in the Maldives, for example, the number of Chinese guests surpassed those from Europe. In our continuing efforts to rebalance the Groups assets, we made the peck purchase of Banyan Tree Seychelles which gave rise to a net gain. We also change and leased back Angsana Velavaru in January 2013. The hybrid structure of this deal is a first for Banyan Tree, and we are dexterous with how it allows us to rebalance our portfolio while still participating in the profits from the operations of Angsana Velavaru.2012 with overall revenue growing 3% to S$338.4 million. Due to better results from our hotel investments and fee-based businesses, as substantially as a higher contribution from consummate sales of property units. Group EBITDA was S$74 .5 million, up 51% on the back of higher revenue and a gain on thebargain purchase of Banyan Tree Seychelles. This in turn resulted in PATMI increase by 856% (S$14.9 million), tempered by higher finance costs and income measure expenses.HOTEL INVESTMENTSOur hotel investments delivered a stronger performance in 2012, with Group-owned hotels posting total revenue of S$187.7 million, up 15% from the previous year. This was due to the higher contribution from our Thai properties and the consolidation of revenue from Banyan Tree Seychelles from 2Q12 onwards. These gains were partially offset by lower revenue from our Maldives properties as Banyan Tree Vabbinfaru and Angsana Ihuru were temporarily closed(a) for refurbishment. As a result of the increase in revenue, EBITDA for this segment grew by a healthy 69% to S$36.6 million.PROPERTY SALES tax revenue from property sales was S$42.7 million. The 36% decrease was due to the sale of development sites in Lijiang, Yangshuo and Huangshan t o our China Fund in 2011. Excluding those transactions, revenue and EBITDA from property sales saw growth of 43% and 74% respectively, thanks to a higher contribution from completed sales of property units.FEE-BASEDTotal revenue from our fee-based businesses registered growth of 9% to reach S$108.0 million. This was attributable to an increase in fees from hotel management and architectural and interior design and other services. Accordingly, EBITDA for our fee-based businesses grew by 23%.2013 appears to be another challenging year for the global economy. We anticipate continue weakness in our European target markets. In Asia, which has been the worlds economic engine these past four years, growth is likely to moderate. disdain the cooling of Chinas economy, the tourism market both inward and outbound is expected to continue to grow. The Chinese government is aggressively promoting domestic help tourism as part of its strategy to increase domestic consumption, thereby cushioning the slowdown in export manufacturing. Banyan Trees strong branding and rapidly expanding footprintin China go away position us to take advantage of this trend. Our seven regional marketing offices in China allow for be invaluable in change us to tap the vast potential of this market and to enhance awareness of our hotels with key accounts in China. Our strategy going in front will include continuing with our asset rebalancing to unlock value and deploy capital to more promising markets. At the same time, we are exploring the possibility of extending the successful Fund modelling into other areas. In terms of growing particular segments, we will be focusing on increasing income from our fee-based and property sales businesses. We move over built the fee-based segment to a point where it now has an impetus of its own. On the property sales front, we plan to move into selling more original and serviced residences.Primary residences under the Banyan Tree brand,We will also be goi ng forward with the establishment of a third brand of residences to be wholly change and managed by us. Rather than compete with local property developers, we will leverage our branding and design skills to market to a niche audience in China. We will also be going forward with the establishment of a third brand of residences to be wholly sold and managed by us. Catering to an entirely new market of price-conscious buyers, these properties will be smaller in size yet deliver the quality and aim that are hallmarks of Banyan Tree.Strongly associated with our brand is the concept of a triplex bottom line. In our pursuit of economic, kind and environmental success, we made major investments in resource conservation, training and benchmarking, greening and community efforts in 2012. low the EarthCheck system of sustainability certification, we also planted in six-year a total to over 220,000 trees.Banyan Tree Hotels and Resorts offer an intimate retreat experience featuring its tou ch sensation blend of romance, rejuvenation and exotic sensuality. Our philosophy is based on providing a place for rejuvenation of the body, mind and soul a Sanctuary for the Senses. Placing special emphasis on providing guests with a sense of place, each Banyan Tree property is designed to fit into its natural surroundings, using indigenous materials as far as possible and reflecting the landscape and architecture of the destination. Pioneeringthe tropical garden spa concept with Asian health and beauty remedies passed down from generations, Banyan Tree Spa was created as the signature experience in all Banyan Tree resorts, to complement the Sanctuary for the Senses wellness concept. With the emphasis on high service standards and consistency, therapists are professionally trained at Banyan Tree Spa Academies in Phuket, Thailand, and Lijiang, China. The Banyan Tree Gallery supports local communities by exhibiting and retailing indigenous handicrafts, which are also found in the r esorts. A quintessential highlight of the Banyan Tree experience, Banyan Tree Gallery aspires to recreate the unique Banyan Tree experience with its all-encompassing selection of Asian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, social apparel and accessories, and objects dart.Banyan Tree Holdings Limited is a leading, supranational hospitality brand that manages and develops premium resorts, hotels and spas. Its innovative business model is based on seven business segments generating multiple income streams that is unique in itself indoors the hospitality industry. This formula of developing and managing complementary product offerings with in-house talent makes it hard-fought for competitors to duplicate with the same level of success. Banyan Trees vertically integrated business model comprises Hotel investment Banyan Tree owns and manages luxury hotels under its brands, as well as hotels that are managed by other worl d-class operators. Hotel management Banyan Tree additionally manages properties under the Banyan Tree and Angsana brands for other owners. Canopy Marketing Group Pte Ltd A company wholly owned by Banyan Tree Services, Canopy Marketing Group Pte Ltd provides high-level strategic insights on various global niche markets to drive top line performance of our diverse range of lifestyle products including hotels, resorts, spas, gallery, destination club and residential ownership. It has a full-suite of marketing capabilities specializing in the branding, marketing and promotion. Spa operations Banyan Tree Spa pioneered the tropical garden spa concept, and has since grown to over 60 outlets worldwide. Gallery operations The retail arm is consolidated under Banyan Tree Gallery, which comprises five brand segments located in over 70 stores worldwide. Hotel residences Hotel inventory are generally sold under the brand name Banyan Tree Residences. shoes sales Properties that are not part of hotel operations are sold by our subsidiary company, Laguna Resorts and Hotels, and its subsidiaries, in Laguna Phuket. Design and other services Revenue from design services is earned by Architrave, Banyan Trees in-house architectural arm. Other service fees include income from operate golf clubs. Real Estate Hospitality Funds Banyan Tree uppercase was set upto tap private equity and other sources of investments in order to provide a cost efficient structure to fund the Groups future developments. With about 8,000 associates of over 50 nationalities, the assortment of its workforce is a key feature of the Group and helps to inspire its transnational outlook. To address its talent development needs, Banyan Tree launched Banyan Tree Management Academy (BTMA) in 2008. This centralised training facility located in Phuket, Thailand will train future Banyan Tree leaders needed to sustain organisational effectiveness and to meet the demands of its rapid global growth. offend of Banyan Trees vision has always been to grow into a global business, with a portfolio of properties strategically placed around the world. The Groups mission is inextricably intertwined with its commitment to corporate social responsibility and sustainable growth, as it continues to expand globally.The launch of Banyan Tree Residences, which allows investors to buy their own signature villa, townhouse or apartment in Banyan Tree resorts. Banyan Tree Private Collection was launched to cater to the growing niche for destination club membership 2005 Marking the groups long expect foray into China is Banyan Tree Ringha, in Yunnan. 2001 Banyan Tree established the Green Imperative Fund to formalise its corporate social responsibility efforts. The Banyan Tree Spa Academy was set up to provide training for new therapists as well as search new treatment recipes and techniques. Banyan Tree Capital is a in truth estate fund management company established by the Banyan Tree group, a renowned luxury hospitality company listed in Singapore, to focus on hospitality-based real estate investment. Banyan Tree Capital raises, develops and manages branded hospitality funds in key development markets of the Banyan Tree group. With a combination of fund management and asset development capabilities, Banyan Tree Capital leverages on the groups expertise in premium hospitality real estate development andmanagement to generate attractive investment returns for its investors. Banyan Tree Capital is headquartered in Singapore with offices in China and Vietnam. We have successfully achieved higher populate rates than the existing market in locations such as Lijiang, the Maldives and Seychelles. We have also found that our iconic brands also help raise the value of the surrounding land.Our innovative city products combine all the iconic elements of our brand and differentiate developers within established, high cost city markets. We have the flexibleness and capabilities to adapt our model to various locations so as to maximize returns for the developer.As part of our strategy of enlarging our footprint in China, we will also be launching two more hotels in Shanghai and one in Tianjin, adding to our ever growing presence in various gateway cities. We are also employing our capabilities all across China, where large tracts of land are be developed into gated residences and luxury hotels offered to the Chinese elite.One of Banyan Trees prime concerns is its associates. We pride ourselves in providing high levels of service excellence and providing skip made training and career development programmes for our employees. No stone is go away unturned in regards to training and proper introduction before a Banyan Tree is put into operation. Trained to the basic standards of 5 star hotels. Employees were empowered to exercise creativity and sensitivity although the strict administrative rules of the management. Employees were taken to and from work in air-conditione d buses, access to various amenities (good-quality canteens, aesculapian services, childcare facilities).Banyan Tree is one of the worlds biggest and well known spa operators. Our levels of quality and service are unparalleled and uncompromised. We are the only vertically integrated hospitality company with strong capabilities to accept and anticipate the challenges of master planning and developing an integrated resort. We are able to take a property from inception to delivery with efficiencies that is entirely brand specific. Ourin-house design team, Architrave, and project services team are extremely involved in all phases of the development master planning, designing, developing and coordinating, to plug developers a timely delivery of their asset.Being experienced developers, we are able to ensure that efficiencies and economies of scale are maximized along with guest experiences. Bintan, the Maldives and Phuket where the Angsana resort is positioned next to a Banyan Tree r esort with shared back of house facilities. This model has allowed us to lower costs without cannibalizing rates, thereby boosting returns for our developers.