Perceptual Maps Essay

Ranked from most rosy to least healthy.1a) http//jambajuice.com/ Jamba juice2a) http//www.soupersalad.com/- Souper Salad3a) http//www.lucianositalian.com/ Lucianos Italian4a) http//www.subway.com/subwayroot/default.aspx Subway5a) http//www.schlotzskys.com/ Schlotskys deli6a) https//www.tgifridays.com/ TGI Fridays7a) http//www.bjsrestaurants.com/ BJs Restaurant8a) http//www.rudysbbq.com/ knave/ theme Rudys Barbeque9a) http//www.wienerschnitzel.com/ Wienerschnitzel10a) http//www.mcdonalds.com/us/en/home.html McDonaldsRanked from most overpriced to least expensive1b) http//www.mcdonalds.com/us/en/home.html2b) http//www.wienerschnitzel.com/3b) http//www.subway.com/subwayroot/default.aspx4b) http//www.schlotzskys.com/5b) http//www.rudysbbq.com/page/home6b) http//www.soupersalad.com/7b) https//www.tgifridays.com/8b) http//jambajuice.com/9b) http//www.bjsrestaurants.com/10b) http//www.lucianositalian.com/1a) http//jambajuice.com/ Jamba JuiceTarget Market High income, health co ncerned, convenience speed. Good attitude high-pitched merchandise areas2a) http//www.soupersalad.com/- Souper SaladTM High income, health concerned, convenience speed, Vegan/vegetarian break Poor mystify sought out3a) http//www.lucianositalian.com/ Lucianos ItalianTM high income, occasion focused, culture based, high end experience Good position uptown/cultural destination4a) http//www.subway.com/subwayroot/default.aspx SubwayTM low income, healthy concerned, substitute to unhealthy fast food. Good position more locations5a) http//www.schlotzskys.com/ Schlotskys DeliTM mid(prenominal)dle income, higher fast food quality, family orientation, semi occasion. justly position located near many homes on alameda.6a) https//www.tgifridays.com/ TGI FridaysTM middle/higher income, quality food, sports niche, semi-ocassion Good position SPID main job area7a) http//www.bjsrestaurants.com/ BJs RestaurantTM family owned, sports theme, segregation in family pizza pie/s ports bar Good position SPID high traffic area8a) http//www.rudysbbq.com/page/home Rudys BarbequeTM Country themed, family style/ cafeteria style, mid/high income, revolved around convenience. Good Position SPID high traffic9a) http//www.wienerschnitzel.com/ WienerschnitzelTM low income, convenience, German theme, Americanized niche. Poor position competing with 3 other(a) convenience based restaurants like subway and schlotzskys and other restaurants. 10a) http//www.mcdonalds.com/us/en/home.html McDonaldsTM Low income, convenience themed, Iconic reputation, children niche. Goodpositioning many locations iconic marketing