Critique On Advertising In Our Society :: essays research papers

Critique On Advertising In Our SocietyA critique on the impact of advertising in our society. Consider visuals andverbal or written language. (1000 words)The impact of advertising on our society is a fiercely debated topic, and hasbeen ever since the conception of advertising in its most basic form. There arenegative and positive kind and economic impacts upon society from advertisingin its various forms. For instance, advertising promoting reality welfare has apositive social impact upon society, whereas advertising depiction women as sexobjects has negative social impacts. There are in any case positive economic impactson society such as providing sustenance for the media and stimulating an active,competitive economy.There are a number of prove ways to persuade the consumer that he or she needsthe product beingness advertised. These methods of persuasion, instead ofconcentrating on the actual product, usually concentrate on the benefits that volition be brought to the consum er. These benefits may include the hope of moremoney and break dance jobs, popularity and personal prestige, praise from new(prenominal)s,more comfort, social advancement, improved appearance, or better health. Forexample, an automobile advertisement, as well as discovering the mechanicalattributes of the car, would most belike focus on the excitement, prestige andsocial advancement it may chip in the buyer. This social advancement is very a lot sexual, or involving attraction of the other sex so the car advertisementmay excessively mention the glamorous women/men that the consumer will attract withhis/her fancy car.Advertising has been blessed for a great variety of negative social impacts. Oneof the major criticisms received by advertising is that it forces people to buythings they dont really need, often by projecting negative emotions such asfear, anxiety or guilt upon the consumer. It is claimed that advertising playswith our basic human emotions and takes advantage o f them, using them as merelyanother technique to sell goods or services. Advertising also encourages peopleto buy products by reservation them think that purchasing and consume are the majoractivities of their lives. It is said to also evoke fears of inferiority uponthe consumer by depicting the normal person as young, attractive, wealthy andsuccessful. This may encourage a person to act on his or her desire for successand, for instance, go out and purchase that particular brand of make-up or deodorant hoping to emulate the seeming success of the person depicted in theadvertisement.In opposition, advertisers state that the public is intelligent enough to, andquite capable of, making up its own mind and will definitely not buy anythingthey dont want or need.