Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to grow the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big flicker Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its animated product line. Big Fizz must make some(prenominal) decisions regarding packaging and branding the fruit juices. These decisions would f completely under(a) which variable of the merchandise mix? A. Product B. Place C. promotional material D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its testify Internet site. What is the trade mix variable that is being considered here? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should cognise that: A. tar drag trades should not be queen-size and hand stunned out B. mass tradeing is often very useful and desirable C. astronomical firms like Gen eral Electric, Target, and Procter & Gamble argon too large to aim at clearly delineate marketplaces D. target marketing is not limited to small(a) market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers argon basically the same C. ignores markets that are large and spread out D.

focuses on fairly uniform market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain fitting A. market penetration B. market segmentation C. market deve lopment D. market inquiry 6) __________! ____ is the process of naming large-minded product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. band marketing D. Diversification 7) Marketing research which seeks structured responses that elicit be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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